Short Note Business Communication

Short Note - Business Communication.

Good communication skills place an organization at the correct slot in the society. The image of an organization depends on its ability to communicate with, the society around it. Good communication promotes better understanding between the employer and the employee. In this competitive environment, organizations vie with each other to acquire an employee – friendly image. Thus, communication skills help in establishing, running, producing and marketing of products by commercial establishments. A worker will not be able to turn out a good product and a customer will not buy a product however good it is, until each is convinced to do so through effective communication.