Importance of Business Communication

Importance of Business Communication?

The importance of communication can never be over-emphasised. Communication is the ‘lifeblood’ of all organisations. It is of vital importance to the well being of a state, a business enterprise, a religion and other social or cultural identities including the family. The success of a business enterprise is directly proportional to the level of communication maintained by it. In the new context of globalization and free trade, organizations have to communicate cutting across national and cultural boundaries. Unless effective skills of communication are used, an organization would run the risk of getting insulated and fossilized. Modern techniques would not be available to them. Within an organization, effective inter-personal relationships are possible only if communication skills are cultivated. Today, Multi-nationals organize communication courses for their employees irrespective of their positions. Effective communication enhances the potential of the employees and acts as a motivating force for greater efficiency and productivity.